Social Media Impact on Communications #socmedimpact
Since publishing my Ten Global Communication Trends for 2014 at the beginning of the year, I thought it would be good to revisit them one by one on a monthly basis. So let’s take a look at how social...
View ArticlePersonalisation or the “Youniverse” #personalisation
It’s time to have a look at what’s being said so far this year around the second of my Ten Global Communication Trends for 2014 which is #personalisation or the “Youniverse”.
View ArticleEvidence-Based #evidence
The third of my Ten Global Communication Trends for 2014 is one that’s very close to our hearts at Burson-Marsteller and that is evidence-based. On the one hand, evidence-based is about measuring the...
View ArticleWhat CEOs can Learn from Politicians on Twitter
What can we learn from politicians and governments on Twitter? Quite a lot as our latest Twiplomacy study suggests. Twitter is no longer the social network where you share what you had for breakfast,...
View ArticleImage is All
It’s time to look at the fourth in my series of Ten Global Communication Trends for 2014: Image is All. From the face that launched a thousand ships to the ice bucket challenge that spawned millions of...
View ArticleCounselling Leaders in a Hyper Transparent World
Last week I was in Madrid at the World PR Forum on Communication and participated in a parallel session alongside moderator Daniel Tisch, president of Global Alliance, Robert Heath, professor emeritus...
View ArticleBrand Journalism #brandjournalism
This is the fifth in my series of Ten Global Communication Trends for 2014 and it’s quite clear that Brand Journalism is rapidly becoming a new cornerstone of PR. The difference being that brand...
View ArticleNew York Times and Christiane Amanpour are most popular on Twitter among...
For journalists Twitter is an important, real-time information gathering tool, and it can be very powerful. Most journalists first see the value of Twitter as a tool for distributing content. With a...
View ArticleCrisis In The Always On Era #prcrisis
The sixth in my series of Ten Global Communication Trends for 2014 is Crisis In The Always On Era #prcrisis. Thanks to globalisation, ever increasing access to the Internet, and the explosion of mobile...
View ArticleThe 5 C’s of Communication Trends for 2015
As the New Year kicks off, it’s the perfect time to take a fresh look at my 10 Global Communication Trends. In 2014 I talked about the major trends in communication being finely balanced between the...
View Article
